It’s official: After seeing Scott Schuman’s shots from Pitti Uomo in Florence, I have found myself amidst what is now a burgeoning love for menswear. Unlike shopping for myself, (which my boyfriend often finds insufferable, bee-lining it for the boyfriend’s couch and assuming his typical bbm-meets-brickbreaker-meets-“you’re done? yessss..." routine) I find shopping for menswear a perfectly enjoyable, mutually beneficial experience. And shopping for menswear at Michel Brisson? A perfectly enjoyable, mutually beneficial experience in a sleek, decidedly stunning space.
While notable cult-brands including Etro, Dries van Noten, Marni, Zegna and Costume National are more likely to be found at their Laurier store, you'll notice younger, edgier labels (think APC, Band of Outsiders, Common Projects and Gilded Age) popping up at Michel Brisson's Old Port locale. Dabble in some comfy classics from Filippa K, James Perse and John Vavartos for Converse, and you have the perfect, steal-worthy boyfriend's wardrobe. But clothing aside, this store is definitely worth a visit, if just to see the gorgeous 1400 square foot room designed by leading Montreal architects, Saucier + Perrotte.
Michel Brisson | 384, Rue Saint-Paul Ouest | Montreal |
Other locations:1012 Laurier Ouest | Outremont |
Note: All photography by the very talented Marc Cramer