On the corner of Notre Dame Ouest and Charlevoix last Monday, I found myself in what some could call a bit of a conundrum. Post hot yoga and feeling spiritually cleansed (with insensible water losses to match), I was about to get into my car when I found myself staring at the colorfully appointed store windows of the new boutique, STOCKMARKT, across the street. Curiosity peaked, I was overcome by a sudden sense of guilt; wasn’t I, just a few minutes prior, happily Om-ing my way to a state of material riddance? “But look at that branding…” I debated to myself, as I glanced over the car hood. “So nice, kind of Scandinavian…” I couldn’t help myself; with temptation mounting, I quickly scanned my surroundings for any ultra-zen yogis who’d surely disapprove (none…Phew!) and scurried across the street into the store at rapid speed.
Once in the safe confines of this minimalist retail haven, I was happily surprised to find many of my favourite brands, heavily discounted. “This is going to be a problem,” I said to myself, with Filippa K, Acne, James Perse, and Maison Katsune, all at 30-40% off. But Eric Teo, the store’s general manager, immediately put me at ease, starting up friendly conversation while I scoured the racks for my next best wardrobe addition.
It didn’t take long to find out that this Little Burgundy outlet is the retail hybrid of Westmount’s Want Apothecary and James Perse. Their tried and tested formula of mixing womens and menswear with well-curated concept items, like graphic boxes and stationary from Danish brand HAY, toothpaste from my favourite Italian brand Marvis, and great books and accessories to match (including those from brands like Swims and Want Les Essentiels de la Vie), is used again here. And how can one go wrong with these great prices to match? Even when I stumbled into my yoga instructor on the way out (she was carrying fresh yellow flowers from the atwater market, while I was carrying fresh purchases from stockmarkt) my guilt had evaporated. I mean, really, what purchases are more guilt free than those from your favourite brands at almost half off? None. All hail the opening of stockmarkt!